Brief: Work with your group to identify a company affected by the pandemic. Conceive a campaign to effectively promote their new normal and how your idea will leverage it. Deliver four distinct channel executions and one brand video concept.

Our team looked at Alo, a brand that did exceedingly well during the pandemic, and created a way for them to maintain and gain even more traction post-pandemic with their workout app, Alomoves. Our campaign aims to communicate the idea that with Alomoves, the user can work out whenever, wherever. Alo will partner with places in Major Metropolitans for an extension on their app called "Serene Spaces." The Serene Spaces extension allows users to change their scenery and connect with other members while enjoying their personalized Alomoves classes.

Videographer + Editor + The giggles of the group : Savannah Cohen

Art Direction + Strategy + Copywriting + The least bendy member : Me

Skills: Concept + Strategy, Project Management, Videography, Photography, UX Design, Copywriting, Animation, Graphic Design, and Script Writing.

Software: Adobe Illustrator, Photoshop, Premiere Pro, and After Effects