BRIEF: You must create, produce and present an omnichannel solution to one of the brands provided to you. The campaign will be based on experiential ideas and needs to have long-term potential.

For my team's campaign, we chose the online dermatology brand, Apostrophe. Our idea was based on the idea that acne being a one-sized fit's all scenario is inherently wrong. New studies have shown that we inherited a lot of our skin woes. So we created Skinheritance, A DNA-based skincare kit tailored to the specific user.

Art Director + Packaging Designer - Kiera Sheridan

Strategy + Copywriter + Woman of many dad jokes - Me

Skills: Concepting + Strategy, Copywriting, and Graphic Design

Software: Adobe Illustrator and Photoshop