BRIEF: Create a holiday season or Super Bowl campaign with your brand of choice. You must deliver three social advertisements and a commercial script that correlates.

For my brand, I went with the notoriously funny Ryan Reynold’s gin brand, Aviation. Aviation has successfully dipped its juniper-soaked fingers into some holiday ads over the last three years, and honestly, I wanted to see if I could match Mr. Reynold’s dry wit. When coming up with the concept for “Tis’ the Gin Season,” I thought of the many joys of the holiday season: the gifts, the food, and your family driving you up the f*cking wall. Family is grand, but we all can relate to needing a stiff one or two (or three or four… you get the point) during the holiday season to get by with so much togetherness.

Skills: Concepting + Strategy, Art Direction, Graphic Design, Script Writing, Copywriting, and Taste Testing.

Software: Adobe Illustrator, Photoshop, and Microsoft Word.