BRIEF: Create a compelling, multi-media channel campaign for a company that is not an industry leader. This assignment aims to incorporate your understanding of branding principles, laws, and guidelines (and appropriate deviations from these) to create a very arresting, compelling, and effective integrated branding campaign.

I chose the perfume company, Thin Wild Mercury for my campaign. My idea was to push the nostalgic storytelling of the brand to a less niche audience. I wanted to keep California coolness at the root of every decision made for the campaign and had a blast doing so.

Skills: Concepting + Strategy, Copywriting, Branding, Art Direction, Graphic Design, and Screeching Zeppelin loud enough to concern the dog.

Software: Adobe Illustrator, XD, and Photoshop