BRIEF: Choose a brand that has been around for over one hundred years. You will create four ads with your chosen brand that will fit into different decades. Be sure to maintain the brand’s voice and values throughout all four periods.

For this project, I chose the luxury jewelry company; Tiffany & Co. The jewelry company has been around since 1837 and is, to many, the jackpot of engagement rings. The blue box is an iconic symbol of love and romance and has been popularized by Audrey Hepburn and Beyonce Knowles. Doing this project brought me to the couch with a box of dark chocolate, Breakfast at Tiffany’s, and Taylor Swift’s Lover Album playing so I could get into the ultimate mood to write about love. I created ads for the 1920s, 1970s, late 1990s, and 2021.

Skills: Concepting, Art Direction, Graphic Design, and Copywriting.

Software: Adobe Illustrator and Photoshop